About
Meet Andrea Jurkovic MSc
Founder and principal researcher at A12 Insights, with 15+ years of experience turning complex data into clear, actionable insight.
Andrea Jurkovic is the founder and principal researcher at A12 Insights, bringing 15+ years of experience leading research initiatives across healthcare, market research, academic, and consulting environments.
She holds an MSc in Health Studies and Gerontology from the University of Waterloo, where her graduate research examined emotional labour in mental health care. She also earned a Specialized Honours BA in Psychology from York University.
Her work centres on translating complex data into insights that are clear, honest, and genuinely useful: the kind that help leadership teams make better decisions about their customers, their brands, and their growth.
Andrea designs studies, builds and fields surveys, conducts qualitative interviews and focus groups, and carries findings through to final delivery. She's equally comfortable with rigorous statistical analysis and executive-level storytelling, because she believes both matter.
She's based in Toronto and works with organizations across Canada and beyond.
Let's work together.
Whether you have a specific research question or want to explore how A12 can support your team, we'd love to hear from you.
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