How we handle personal information.

When you contact us, we collect the information you choose to provide, such as your name, email address, company, and message. We use this information to respond to your inquiry and discuss potential research or strategy work.

If you participate in research we conduct, we may collect information you provide through interviews, surveys, workshops, usability sessions, or other research activities. The exact information collected depends on the project and will be explained as part of the research invitation or consent process.

We may also collect limited technical information, such as basic device, browser, security, and usage data, to keep the website reliable and protect it from spam or abuse.

We use personal information to respond to inquiries, evaluate whether we are a good fit for a project, deliver research and strategy services, communicate with clients and participants, manage our business operations, and protect our website and systems.

Research information is used to develop insights, findings, recommendations, and related deliverables for the applicable project. Where appropriate, we aggregate or de-identify research inputs so findings are not tied to an individual participant.

We treat research participation with care. We only ask for information that is relevant to the research purpose, and we handle participant responses in line with the project scope, any consent language provided, and our obligations to clients and participants.

Unless a participant has agreed otherwise, research outputs are generally presented in a way that focuses on themes, patterns, and evidence rather than identifying individual participants.

We do not sell personal information. We may share information with service providers that help us operate our website, protect forms from spam, communicate with you, or deliver research services. These providers are expected to handle information only for the services they provide to us.

We may also disclose information if required by law, to protect our rights or safety, or in connection with a business transfer such as a merger, acquisition, or reorganization.

Our contact form uses Google reCAPTCHA to help protect the site from spam and abuse. reCAPTCHA may collect hardware, software, and interaction data and send that data to Google for analysis.

Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

We keep personal information only as long as needed for the purposes described in this policy, including responding to inquiries, completing research work, meeting legal or contractual obligations, resolving disputes, and maintaining appropriate business records.

Research records may be retained for a period appropriate to the project, then deleted, anonymized, or archived according to the nature of the work and any applicable client or participant commitments.

You may ask us to update, correct, or delete personal information we hold about you, subject to legal, contractual, and legitimate business requirements. You may also opt out of non-essential communications from us.

If you are invited to participate in research, participation is voluntary unless otherwise stated in the applicable research terms, and you may decline to answer questions you are not comfortable answering.

We may update this privacy policy from time to time. When we do, we will revise the effective date and post the updated version on this page.